TICKETS ON SALE NOW FOR TWO SHOWS IN THE 26–27 BROADWAY AT THE BUDDY HOLLY HALL SERIES

SINGLE TICKETS AVAILABLE TO TWO SHOWS IN THE 26–27 BROADWAY AT THE BUDDY HOLLY HALL SERIES

LUBBOCK, TX — The American Theatre Guild is thrilled to announce that single tickets to the 10th Anniversary tour of the hilarious hit Broadway musical Waitress, and the energy-filled musical memoir A Beautiful Noise: The Neil Diamond Musical, are on sale now. These engagements are part of the 26–27 Broadway at The Buddy Holly Hall Series and will be held at The Buddy Holly Hall.

Tickets are available for purchase at BroadwayAtTheBuddyHollyHall.com, BuddyHollyHall.org or by calling 806-792-8339. Group ticket savings for 10+ are available by contacting Groups@ATGuild.org.

Information about each touring production can be found below.

Waitress

Nov. 20–22, 2026 · The Buddy Holly Hall

Meet Jenna, a waitress and expert pie-maker who dreams of a way out of her small town and rocky marriage. Pouring her heart into her pies, she crafts desserts that mirror her topsy-turvy life such as "The Key (Lime) to Happiness Pie" and "Betrayed By My Eggs Pie." When a baking contest in a nearby county, and a satisfying encounter with someone new, show Jenna a chance at a fresh start, she must find the courage to seize it. Change is on the menu, as long as Jenna can write her own perfectly personal recipe for happiness.

Brought to life by a groundbreaking creative team, this hilarious hit Broadway musical features original music and lyrics by Grammy® Award winner Sara Bareilles ("Brave," "Love Song"), a book by acclaimed screenwriter Jessie Nelson (I Am Sam), original choreography by Lorin Latarro (Mrs. Doubtfire, Chess) and original direction by Tony® Award winner Diane Paulus (1776, Jagged Little Pill, Pippin).

"Waitress is a little slice of heaven!" says Entertainment Weekly, and is "sweet, sassy and passionate," according to New York Magazine.

"It's an empowering musical of the highest order!" raves the Chicago Tribune. Don't miss this uplifting and hilarious musical celebrating friendship, motherhood, and the magic of a well-made pie.

A Beautiful Noise: The Neil Diamond Musical

Dec. 18–20, 2026 · The Buddy Holly Hall

The untold true story of a Brooklyn kid who became a chart-busting, show-stopping, award-winning American icon.

Created in collaboration with Neil Diamond himself, A Beautiful Noise is the uplifting true story of how a kid from Brooklyn became a chart-busting, show-stopping American rock icon. With 120 million albums sold, a catalogue of classics like "America," "Forever in Blue Jeans," and "Sweet Caroline," an induction into the Songwriters and Rock and Roll Halls of Fame, a Grammy® Lifetime Achievement Award, and sold-out concerts around the world that made him bigger than Elvis, Neil Diamond's story was made to shine on Broadway and head out on the road across America.

Like Jersey Boys and Beautiful: The Carole King Musical before it, A Beautiful Noise: The Neil Diamond Musical is an inspiring, exhilarating, energy-filled musical memoir that tells the untold true story of how America's greatest hitmaker became a star, set to the songs that defined his career.

Please Note

BroadwayAtTheBuddyHollyHall.com, BuddyHollyHall.org, Etix.com and the Buddy Holly Hall Box Office are the only official sources for tickets to all shows in the 26–27 Broadway at The Buddy Holly Hall Series. If you purchase tickets through another source, you may pay inflated prices and your tickets will not be guaranteed.

The 26–27 Broadway at The Buddy Holly Hall Series is welcomed by The Buddy Holly Hall and the Cotton Court Hotel.

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About The American Theatre Guild

A 501(c)(3) organization and the largest not-for-profit touring Broadway presenter in the nation, The American Theatre Guild supports Broadway seasons in 12 markets including: Birmingham, AL; Colorado Springs, CO; Honolulu, HI; Kansas City, MO; Lubbock, TX; Melbourne, FL; Peoria, IL; Santa Barbara, CA; South Bend, IN; Thousand Oaks, CA; Toledo, OH; and Wichita, KS. The American Theatre Guild is dedicated to providing the experience of live theater to foster passion, inspire creativity and empower youth within each community.

Staging the Future

A program created by The American Theatre Guild to foster passion, inspire creativity and empower underserved members of our communities through access to live theatre and educational opportunities. The program is funded by the generosity of our donors. Giving is now easier than ever: donate to Staging the Future via the Venmo mobile app at @STF-ATGuild or online at americantheatreguild.com/staging-the-future.

About The Buddy Holly Hall

Buddy Holly Hall is a state-of-the-art performing arts center in the heart of Lubbock, Texas. Presenting world-class concerts, comedy shows, Broadway productions, and community programming to the South Plains, the venue also features versatile private event spaces, ideal for weddings, parties, corporate meetings, and other special occasions. A 501(c)(3) nonprofit, Buddy Holly Hall is dedicated to building community through extraordinary experiences, creative collaboration, and inclusive access to the arts, entertainment, and education. For tickets and information, visit BuddyHollyHall.org.

About Legends Global

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility and consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit LegendsGlobal.com and follow us on LinkedIn and Instagram.