Careers

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Digital Marketing Coordinator

The American Theatre Guild is a dynamic 501(c)(3) nonprofit organization and the largest touring Broadway presenter in the nation. We proudly bring the magic of Broadway to fourteen markets across the country! Our mission is the key to what drives our organization. We are dedicated to providing the experience of live theatre to foster passion, inspire creativity and empower youth within our communities. Our passionate team strives to share the transformative power of live theatre with our patrons and nurture the artists of tomorrow.

Job Duties:

• Assist in the development, execution, and optimization of paid campaigns across channels including Meta (understanding of promoted posts, events, etc.), Google Search, Display, OTT and others.
• Monitor campaign performance dashboards internally and externally with partners and make real-time adjustments to optimize ROI and meet KPIs.
• Set up tracking (e.g., UTM parameters, pixels, conversion tracking).
• Support in auditing digital campaign spending to make sure performance is on track the duration of the campaign.
• Oversee Google Grants and Google dashboard.
• Coordinate with creative teams to develop compelling ad creatives (copy, visuals, videos).
• Collaborate in developing brief, sales-driven copy to increase awareness of shows in specific markets including, conducting keyword research, A/B testing, and competitive analysis to improve ad relevance and performance.
• Assist the Digital Marketing Manager in approving invoices and digital campaign expenses.
• Provide data-driven insights and recommendations to improve campaign effectiveness for both single and season campaigns.
• Collaborate with additional marketing teams to ensure digital works hand-in-hand with traditional media, email, social media communications & community driven sales efforts.
• Stay current on digital marketing trends, best practices, and platform updates.

 

Knowledge, Skills & Abilities

• Knowledge in optimization and various platforms including Meta, Display, Streaming TV, PreRoll, Search, etc
• Experience in adding audiences and setting up campaigns within Meta Business Suite
• Experience in pixel placement
• Proficient with Microsoft Office Suite or related software.
• Strong understanding of digital marketing metrics and analytics.
• Proficiency in Excel/Google Sheets; experience with Google Analytics
• Thrive in a fast-paced collaborative environment with a high-volume workload often requiring short turnaround times.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent communication, time management, and organizational skills.
• Easily adaptable to ever-changing marketing practices within the Broadway Touring Industry and individual markets’ needs.

 

Working Conditions & Physical Demands:

• The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard for up to 8 hours a day.
• The employee is often required to stand, walk, reach with arms and hands, climb or balance, and to stoop, crawl, kneel, or crouch.
• This position requires working indoors with controllable environmental conditions and temperature.
• This position requires the employee to talk and hear. Requires face-to-face discussions with individuals and teams, opportunity to make decisions without supervision, mistakes are not easily correctable and have serious consequences that impact the results of co-workers, customers or the company.
• Vision abilities required by this job include close vision.
• Employee will spend prolonged hours in front of computer screens.

While this is a remote position, the candidate must reside in one of the following market areas: Birmingham, Colorado Springs, Kansas City, Lubbock, Toledo, or Wichita.
 

Benefits Include:  PTO days, paid holidays, parental leave, SIMPLE IRA contributions and generous employer contributions to health, dental, and vision insurance premiums.
 

FLSA: Non-Exempt

DISCLAIMER: This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position, and in no way states or implies that these are the only duties to be performed by the employee occupying this position.  These duties are subject to change at the discretion of Management. Employees will be required to follow and perform any other job-related instructions and duties in compliance with Federal and State Laws.  All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities.  To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  Continued employment remains on an “at-will” basis. 

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Director of Season Ticket Sales

The American Theatre Guild is a dynamic 501(c)(3) nonprofit organization and the largest touring Broadway presenter in the nation. We proudly bring the magic of Broadway to fourteen markets across the country!

Our mission is the key to what drives our organization. We are dedicated to providing the experience of live theatre to foster passion, inspire creativity and empower youth within our communities. Our passionate team strives to share the transformative power of live theatre with our patrons and nurture the artists of tomorrow.

Position Summary

We are seeking a dynamic and strategic Director of Season Ticket Sales to lead the development and execution of comprehensive season ticket campaigns across our national Broadway markets. This role is responsible for driving subscription revenue, deepening audience engagement, and innovating our approach to season ticket sales. The ideal candidate brings deep experience in subscription-based marketing—preferably in live entertainment or sports—and a passion for connecting fans to unforgettable experiences.

Key Responsibilities

• Strategic Leadership
  • Develop and lead the national strategy for season ticket sales, including full subscriptions, mini packs, and flexible packages, with an enhanced focus on revenue and season membership growth.
  • Collaborate with senior leadership to set ambitious but achievable sales goals and KPIs.
  • Serve as the internal expert on subscription trends, pricing strategies, audience behavior and competitive landscape, translating insights to actionable sales initiatives
• Campaign Development & Execution
  • Oversee the planning and execution of multi-channel marketing campaigns (email, direct mail, digital advertising, organic social media, grassroots marketing, etc.) to drive season membership renewals, retention, and acquisition.
  • Lead the creative direction, sales messaging, and content strategy for season tickets, ensuring compelling value propositions that directly drive sales conversions.
  • Partner with the Programming team to align campaign timing and messaging with show announcements and season rollouts.
  • Utilize Salesforce Marketing Cloud to create strategic communications strategy with Journey Builder, automations, and additional Marketing Cloud tools, with a strong emphasis on lead nurturing and conversion optimization.
  • Execute in-venue marketing initiatives for season announcements and season sales initiatives. Occasional travel will be required.
  • Serve as spokesperson for ATGuild regarding Broadway season announcements and programming.
• ​​​​​​Data-Driven Optimization
  • Supervise campaign performance tracking, reporting, and optimization.
  • Lead post-mortem analysis and implement learnings into future campaigns.
  • Oversee the Data Analyst to ensure insights are actionable and aligned with business goals.
  • Leverage Power BI dashboards to monitor real-time sales performance and inform strategic decisions.
  • Collaborate with the Data Analyst to build custom reports and visualizations for leadership.
• Team & Vendor Management
  • Manage cross-functional collaboration with MarCom, Sales, and Box Office teams.
  • Serve as the primary liaison for print vendors and direct mail partners.
  • Mentor and develop junior marketing staff and interns as needed.
  • Facilitate seamless communication and project tracking using Microsoft Teams across departments and markets.

Qualifications

• 7+ years of experience in subscription marketing, preferably in live entertainment, sports, or performing arts.
• Strong understanding of sales strategy, digital advertising, and strategic, sales communications.
• Experience managing team and working across multiple departments with a high level of collaboration.
• Outstanding leadership and team building capabilities, with a proven ability to motivate, develop and inspire.
• Proven success in leading large-scale, multi-market campaigns
• Strong analytical skills with hands-on experience using Power BI or similar tools for campaign performance tracking and sales forecasting
• Proficiency in Salesforce Marketing Cloud or equivalent platforms for audience segmentation, email automation, and campaign personalization
• Comfortable using Microsoft Teams for cross-functional collaboration and project management
• Excellent communication, leadership, and project management skills
• Passion for live theatre and audience development
• Preferred: Understanding of multiple ticketing systems and their integration with marketing and sales platforms (i.e. Ticketmaster/TM1, Etix, Paciolan, and Tessitura)

Compensation

This is a full-time, exempt position offering a competitive base salary plus a performance-based bonus tied to season ticket sales goals. Compensation will be commensurate with experience and qualifications.

Working Conditions & Physical Demands

• The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard for up to 8 hours a day.
• Occasional travel to regional markets and events as necessary for business needs.
• The ability to work flexible hours during peak campaign periods.
• The employee is often required to stand, walk, reach with arms and hands, climb or balance, and to stoop, crawl, kneel, or crouch.
• This position requires working indoors with controllable environmental conditions and temperature.
• This position requires the employee to talk and hear. Requires face-to-face discussions with individuals and teams, opportunity to make decisions without supervision, mistakes are not easily correctable and have serious consequences that impact the results of co-workers, customers or the company.
• Vision abilities required by this job include close vision.
• Employee will spend prolonged hours in front of computer screens.

While this is a remote position, we are prioritizing candidates located in close proximity to our major markets.

Benefits Include

• PTO
• Paid holidays
• Parental leave
• SIMPLE IRA contributions
• Generous employer contributions to health, dental, and vision insurance premiums

FLSA: Exempt

Disclaimer

This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position, and in no way states or implies that these are the only duties to be performed by the employee occupying this position. These duties are subject to change at the discretion of Management. Employees will be required to follow and perform any other job-related instructions and duties in compliance with Federal and State Laws. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

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Social Media Coordinator

The American Theatre Guild is a dynamic 501(c)(3) nonprofit organization and the largest touring Broadway presenter in the nation. We proudly bring the magic of Broadway to fourteen markets across the country! Our mission is the key to what drives our organization. We are dedicated to providing the experience of live theatre to foster passion, inspire creativity and empower youth within our communities. Our passionate team strives to share the transformative power of live theatre with our patrons and nurture the artists of tomorrow.

Job Duties:

• Develop, write, and schedule compelling social media content across various platforms (Facebook, Instagram, X, TikTok, YouTube, LinkedIn) to promote Broadway Series in all ATGuild markets.
• Develop and implement a comprehensive social media strategy that aligns with overall marketing and sales goals.
• Actively monitor social media channels, respond to comments and messages in a timely and professional manner.
• Track, analyze and report on key social media metrics (engagement, reach, impressions, conversions). Use data to identify trends, optimize content and develop future strategies.
• Stay up to date with the latest social media trends, tools, best practices, and platform updates.
• Work closely with the marketing, creative, and sales team to ensure brand consistency and integrate social media efforts with other marketing initiatives.
• Execute social media campaigns, contests, and promotions.
• Collaborate with venue and market partners for social media content and strategy. Serve as the primary point of contact for all organic social media.
• Create in-market content during engagements and season announcements. In-person availability for Music Hall and Kauffman events is required. Position may require occasional travel for in-market initiative and content creation.
• Coordinate content creation with communications team around advance and in-town press opportunities.

Knowledge, Skills & Abilities

• 1-2 years' experience in social media marketing for performing arts, live events and/or experience-based brands.
• Expertise in social media channels (Facebook, Instagram, X, TikTok, YouTube).
• Proficient with creating and editing videos, photos and other social media specific content via Adobe Creative Suite, Final Cut Pro, iMovie or similar software.
• Deep knowledge of platform algorithms, short and long form content, and how to connect with different audiences on various platforms.
• Exceptional written communication skills. (Portfolio requested upon application.)
• Excellent verbal communication skills.
• Excellent organizational skills and attention to detail.
• Bachelor’s degree in marketing, communications, journalism or a related field (or equivalent professional experience).
• Proficient with Microsoft Office, Google Suite, and other related software.
• Easily adaptable to ever-changing marketing practices within the Broadway touring industry and individual markets’ needs
• High level of accuracy, meeting strict deadlines, and working with others in a group or team.
• Ability to think creatively and problem solve
• Ability to learn computer software to operate phone calls and proficiently perform duties in a remote (or office) work environment
• Ability to work on multiple projects simultaneously
• Proficient keyboarding skills
• Willingness to take direction from superiors
• Capable of working under light supervision
• In-person availability required for Kansas City events and initiatives. Occasional market travel may be required.

Working Conditions & Physical Demands:

• The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard for up to 8 hours a day.
• The employee is often required to stand, walk, reach with arms and hands, climb or balance, and to stoop, crawl, kneel, or crouch.
• This position requires working indoors with controllable environmental conditions and temperature.
• This position requires the employee to talk and hear. Requires face-to-face discussions with individuals and teams, opportunity to make decisions without supervision, mistakes are not easily correctable and have serious consequences that impact the results of co-workers, customers or the company.
• Vision abilities required by this job include close vision.
• Employee will spend prolonged hours in front of computer screens.

While this is a remote position, the candidate must reside in proximity to our main market area of Kansas City.

Benefits Include: PTO days, paid holidays, parental leave, SIMPLE IRA contributions and generous employer contributions to health, dental, and vision insurance premiums.

FLSA: Non-Exempt

DISCLAIMER: This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position, and in no way states or implies that these are the only duties to be performed by the employee occupying this position. These duties are subject to change at the discretion of Management. Employees will be required to follow and perform any other job-related instructions and duties in compliance with Federal and State Laws. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

The American Theatre Guild is looking for bright, energetic interns and volunteers to help in a variety of different aspects of touring Broadway, such as marketing, public relations, graphic design and production. We can work together to explore the areas you are most interested in gaining experience. If you’re interested in finding out more information about this program, please indicate on the career form.

All internships are based in our offices in Kansas City, Missouri. 

American Theatre Guild is looking for volunteers to help with productions coming to your city. This is a perfect chance to be involved with theatre productions and enjoy the thrill of live theatre! If you think you might be interested in helping us on the ground, this would be the perfect experience for you! 

If you’re interested in finding out more information about this program, contact The American Theatre Guild at 816.421.7500 or email patronservices@atguild.org